
Your partner in mortgage marketing success
We're a team of elite Go-To-Market consultants using best-in-class modern marketing techniques to improve your production
We have worked with...



Marketing & Sales Strategies Built for the Mortgage Industry
Alcancia LLC was founded by Michael Portal, a proven leader with decades of expertise building and managing high-performing teams at top financial institutions. Based in California, our mission is simple:
30+
Years of experience
2B+
Originations in
the last 5 years
the last 5 years
$1.1 B
in Fundings

Services That Work
We Help You Scale With Clear, Proven Services.
Sales Growth & Broker Support
Help your loan officers and brokers close more deals with smarter strategies and better tools.
Sales Process Design
Training & playbooks
Broker growth support
Marketing & Lead Generation
Design and run campaigns that bring in more qualified borrowers and referral partners.
Email Marketing Automation
Campaign Design
Growth Marketing
ROI Tracking
Technology Implementation
Integrate your LOS with modern tools for smoother workflows and better client experiences.
LOS integrations
AI assistants
Portal enhancements
Operational Efficiency
Streamline every step of the loan process so you can fund more loans with the same resources.
Workflow streamlining
Automation tools
Faster cycle times
#1 Service
Strategic Consulting
Gain clarity on products, partners, and markets to keep your team competitive and ready for growth.
Product evaluation (HELOCs, non-QM, seconds)
Optimizing Investor relations
Latest market insights
01
Strategy First
We build a marketing plan that fits your goals. Data, audience insights, and smart targeting.
02
Fast Execution
We launch, test, and optimize in real-time. No delays, just action.
03
Growth & Scale
With a strong base, we scale your reach and turn leads into loyal customers.
Testimonials



